Eating Out in the UK 2009 – A Comprehensive Analysis of the UK Informal Eating Out Market
 This is the largest ever study of the highly fragmented, yet sizeable, UK Informal Eating Out market. This market comprises informal restaurants, pubs, fast food and takeaways, coffee shops & cafés, sandwich bars, workplace canteens, retail grab & go offers, leisure venues and travel locations. It covers all meal occasion purchases of less than £15 per head consumed out of the home.
The report is the first snapshot of the impact of the recession on the market and consumer behaviour. It reveals that the amount of spending on eating out has fallen for the first time in 40 years – contrary to the popular view that the sector is booming as customers trade down from more expensive dining options. The report finds that habits learnt in this recession will be long lasting. Only businesses that can meet the demand for value and quality in both food and service will prosper when the medium-long term growth in eating out returns.
The analysis has involved a substantial primary research programme involving interviews with over 130 industry executives, 2,000 telephone consumer interviews, 350 face-to-face interviews and 45 dining diaries, as well as a trawling of existing research sources and information available directly from industry operators.
The analysis covers the scale and growth of the market, its history and evolution, consumer insight, key trends and future prospects. The report is a rich source of consumer and market intelligence, and offers substantial valuable insights on the business development opportunities for the wide variety of market segments included.
The report has been sponsored by McDonald’s, with the aim of raising understanding of the size and importance of this market sector – both in terms of the wider economy and employment.
A hard copy of the full report is available for £1,250 + VAT.
PDF copy prices available on request.
For further information, please contact:
Steve Gotham
Project Director
Tel. Direct: +44 (0)20 7691 8825
Email: sgotham@allegra.co.uk
Allegra Strategies Ltd
No. 1 Northumberland Avenue
Trafalgar Square
London WC2N 5BW
Tel: +44 (0)20 7691 8800
Fax: +44 (0)20 7691 8810
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