Eating Out in the UK 2011 – A Comprehensive Analysis of the UK Informal Eating Out Market
 Building upon EatingOut™ in the UK 2010, the new Eating Out Report 2011 assesses, through a combination of quantitative and qualitative research, the key issues facing the Informal Eating Out industry today.
The seven chapters (including executive summary) examine the following topics:
Market Analysis
Updating the scale of the market since 2010, this chapter analyses market value, outlet numbers, leading brands and restaurant groups, key business challenges and in reviewing trading performance the impact of the current economic climate on both industry and consumer.
Consumer Behaviour & Attitudes
Consumer insight investigates key behavioural attitudes to eating out, frequency, differences between lunch and dinner occasions, reasons for eating out, influences on venue choice, establishment and brand preferences, key performance indicator scoring, satisfaction and promoter scores together with propensity to eat take-away food and eating at work.
Healthier Eating
With healthy eating identified as a mega trend in last year’s report, this chapter explores this issue in more detail. Consumer views are analysed together with industry executive opinions, investigating responsibility the foodservice industry has in providing a healthier balanced offer for consumers.
Sustainability
Consumer expectations for ethical practices are now embedded, making transparent and honest ethical communication key. Amidst the already challenging arena of sustainability consumers are more demanding than ever. This chapter reviews how the eating out market is and should be tackling ethical messaging.
Social Media
Covering the influence of the new online world on the Eating Out market, this chapter explores the rising importance and key challenges of social media, plus industry insights and consumer perceptions.
Future Trends
Reviewing upcoming trends in innovation, concepts, cuisine and the importance of technology, this chapter will highlight some of the more important future trends that the foodservice industry need to pay attention to.
Sources of information:
• 156 interviews with CEOs, managing directors, senior managers and store managers of major industry players, including:
• 2,351 online surveys with UK consumers
• Desk research including: News articles and trade press, the Internet and company websites, industry associations, published accounts, data supplied by operators
Date of Publication: 9 July 2011
Formats Available:
Hard copy or electronic version (PDF) available
Price
£ 1,250 plus VAT (Hard Copy)
£2,000 plus VAT (PDF Corporate Licence) |