Healthier Eating Report 2011
 This study provides actionable insight and advice on healthier eating for the out of home market, which operators, retailers and suppliers can use to develop their businesses.
Within this new report Allegra explores insights from consumer research, senior executive interviews and operator and retailer responses to the opportunities around consumers’ growing interest in healthier eating out of home. The report also incorporates insight from the Food Strategy Forum ‘Healthier Eating debate 2011’ event on 4 March 2011.
Areas covered include:
- The obesity societal health issue
- The role of healthier eating in contributing to improving the nation’s health
- Consumer insight on food purchase motivations towards eating more healthily out of home
- How operators and suppliers communicate healthier eating messages out of home
- Product development initiatives toward improving healthier eating out of home
- Lessons from leading supermarkets on healthier ranges and promotions
- Key operator developments geared towards increasing menu transparency
- The mechanics, challenges and future of calorie labelling on menus
- An overview on legislation & policy pledges of partnership between government and industry
Date of Publication:
March 2011
Formats Available:
Hard copy or electronic version (PDF) available
Price:
£650 plus VAT (Hard Copy)
£850 plus VAT (PDF Corporate Licence)
For further information, please contact:
George Scott
Business Analyst
Tel. Direct: +44 (0)20 7691 8813
Email: gscott@allegra.co.uk
Allegra Strategies Ltd
No. 1 Northumberland Avenue
Trafalgar Square
London WC2N 5BW
Tel: +44 (0)20 7691 8800
Fax: +44 (0)20 7691 8810
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