How Britain Eats!™ 2011 - Consumer Insight Report
Building on Allegra’s annual programme of UK consumer eating behaviour insight, the definitive How Britain Eats!™ Report 2011 is now available.
This powerful report assesses the key food shopping, cooking and eating habits of British consumers today, through a combination of quantitative and qualitative research. Giving a holistic overview of consumer behaviour, this report is essential reading for all food industry leaders, providing insight into influences and trends key to consumer behaviour when buying food to eat at home and when deciding to eat out.
Key Headlines
• How much more are we spending on our groceries?
• Is the squeeze on household budgets forcing us to buy more budget food and meal deals?
• What is Britain’s most cooked dish?
• Are ‘meals for two’ the new eating out?
• What is Britain’s favourite cuisine in and out of home?
• How adventurous are British consumers when eating in and out of home?
• To what extend is Britain a foodie nation?
Table of Contents
The report comprises 5 key chapters:
• Chapter 1: Executive Summary
• Chapter 2: How Britain Shops – Grocery Shopping Trends
• Chapter 3: How Britain Cooks – Behaviour, Frequency and Influences
• Chapter 4: How Britain Eats – In and Out of Home
• Chapter 5: How Will Britain Eat? – Future Trends
Sources of information:
• Nationally representative sample of 2,200 online surveys with UK consumers
• Desk research including: News articles and trade press, the Internet and company websites, industry associations
Date of Publication:
23 September 2011
Formats Available:
Hard copy or electronic version (PDF) available
For further information or to place an order, please contact Abbey Cole on telephone +44(0) 20 7691 8808. |