How Britain Eats!™ Consumer Insight Programme: Report II, November 2009
Description:
How Britain Eats!™ is a definitive research programme focusing on UK consumers’ eating and drinking patterns and food & beverage shopping behaviour. Comprising an annual dialogue with consumers, the programme represents the most in-depth research ever undertaken in this area.
The research uses a combination of face-to-face, telephone and online research methodologies to produce a series of qualitative and quantitative customer insight.
How Britain Eats! 2009 provides a rich source of consumer information for senior executives and business decision makers across food & beverage manufacturing and supply, food retail and foodservice.
Areas Covered Include:
- Frequency and spend of UK household food shopping
- Grocery purchasing behaviour during and after the recession
- Frequency of eating at friends and family
- Recessionary impact on eating out
- Favourite eating out establishments
- Average spend by eating out occasion
- Key aspects for families when eating out
- Family friendly eating out establishments
- Snacking habits across different demographics
- Healthy eating trends in and out of the home
- Views on the provision of nutritional information when eating out
Sources of Information:
- 3,000 telephone interviews with UK consumers, May & June 2009
- 45 consumer household online diaries, May 2009
- 350 face to face interviews with UK consumers, May 2009
- Extracts from collective surveys with UK consumers (over 10,000) conducted throughout 2009
Date of Publication:
November 2009
Formats Available:
Hard copy or electronic version (PDF) available
Price:
£1,250 (Hard Copy) – £1,500 (PDF Corporate Licence)
For further information, please contact:
Emily Stella
Business Analyst
Tel. Direct: +44 (0)20 7691 8847
Email: estella@allegra.co.uk
Allegra Strategies Ltd
No. 1 Northumberland Avenue
Trafalgar Square
London WC2N 5BW
Tel: +44 (0)20 7691 8800
Fax: +44 (0)20 7691 8810
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