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Forum Reports > How Britain Eats™ Consumer Insight Programme: Report III, December 2010


How Britain Eats!

How Britain Eats™ Consumer Insight Programme: Report III, December 2010

Description:

How Britain Eats™ is a definitive research programme focusing on UK consumers’ food shopping, cooking, and eating habits. Comprising an annual dialogue with over 2,000 consumers, the programme represents the most in-depth research ever undertaken in this area.

How Britain Eats™ 2010 provides a rich source of consumer information for senior executives and business decision makers across food & beverage manufacturing and supply, food retail and foodservice. 


Areas Covered Include:
  • Frequency and spend of in-store and online UK household food shopping
  • Key motivators for choosing where to shop
  • Online food shopping drivers and dislikes
  • Frequency of cooking at home and eating out of home
  • Changing eating habits in and out of home
  • Trends in healthier eating, vegetarian cuisine and local sourcing
  • How Britain will eat in the next 3-5 years

Sources of Information:
  • 2,095 telephone interviews with UK consumers, August – October 2010

Date of Publication:
December 2010

Formats Available:
Hard copy or electronic version (PDF) available

Price:
£1,250 (Hard Copy) – £1,500 (PDF Corporate Licence)

For further information, please contact:
Emily Stella
Business Analyst
Tel. Direct: +44 (0)20 7691 8847
Email: estella@allegra.co.uk

Allegra Strategies Ltd
No. 1 Northumberland Avenue
Trafalgar Square
London WC2N 5BW
Tel: +44 (0)20 7691 8800
Fax: +44 (0)20 7691 8810

 
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