The Food Strategy Forum is The UK's leading source of foodservice intelligence. Membership provides foodservice operators, suppliers and distributors with foodservice market data; consumer eating out insight and competitive intelligence on the fast food, pub restaurant, casual dining restaurants and coffee shop sectors.  Allegra provides expert analysis and thought leadership on the UK eating out market in addition to leading-edge research and thinking assisting companies to focus on markets, customers and strategy.  The mission is to deliver outstanding quality information and consulting to help our clients realise their corporate visions.
 
Members benefit from a constant stream of foodservice market insight, data and reports, analysis support and networking opportunities with foodservice operators, suppliers and distributors. The food strategy forum organises an insightful annual programme of foodservice specific activities including debriefs at the launch of key market reports such as the 'Eating Out in the UK' report and 'How Britain Eats' report, debates on subjects critical to the UK foodservice market, and new foodservice concept study tours. 
 
Food Strategy Forum debates bring together members from casual dining restaurant chains, foodservice distributors, coffee shops, fast food restaurants, contract caterers, hotels, bakery manufacturers, FMCG manufacturers, foodservice equipment providers, fresh produce distributors and pub restaurants.
 
Recent debates have included ‘Healthier Eating’, ‘Winning the Out of Home Consumer’ and ‘Sustainability’. Panellists on the recent debates on healthier eating included the Department of Health, Waitrose, Sodexo, Elior and the British Nutrition Foundation. Recently, the Food Strategy Forum hosted the groundbreaking event ‘Marketing in Foodservice’, which addressed topics such as social media, PR and communications, branding, marketing innovations, promotions, discounting and digital thinking.