Eating Out in the UK 2010 – A Comprehensive Analysis of the UK Informal Eating Out Market
 The resilience of the UK Informal Eating Out market is underlined in the envisaged 1% growth for 2010 – valuing the sector at £40.5 billion. The market benefits from its affordability, and covers all meal occasion purchases of less than £15 per head consumed out of the home across a wide array of coffee shops & cafés, sandwich bars, workplace canteens, fast food and takeaways, informal restaurants, pubs, retail grab & go offers, leisure venues and travel locations.
The report highlights a legacy of the recession with consumers placing high importance on previous experience as a key factor behind where they decide to eat out. Consumers have become less adventurous in their eating out behaviour and value those operators who they are confident can deliver a tried and trusted proposition. This illustrates how foodservice operators are only as good as the last experience they provide – as well as reinforcing trading difficulties for new entrants.
Market growth will gather pace next year, but will be impacted by the rise in VAT to 20%, which will only serve to widen the perceived gap between the cost of eating in versus going out. The extent of this rise will be difficult for operators to absorb without damaging already weak profit margins, with promotional activity remaining a key tool to maintain volumes in the face of menu price increases. However, while discounting is expected to become a permanent feature of the Informal Eating Out market, it will evolve to be more sophisticated and targeted on specific business goals and customer segments.
The analysis has involved a substantial primary research programme involving in-depth interviews with industry senior executives, over 2,000 consumer interviews and trawling extensive trade sources.
The report covers the scale and growth of the market, consumer insight, key sustainability and healthier eating trends and future prospects. Eating Out in the UK 2010 is a rich source of consumer and market intelligence, and offers substantial valuable insights on business development opportunities for the wide variety of market segments included.
A hard copy of the full report is available for £1,250 + VAT.
PDF copy prices available on request.
For further information, please contact:
Anya Gascoine Marco
Head of Food and Beverage Insight
Tel. Direct: +44 (0)20 7691 8843
Email: agascoine@allegra.co.uk
Steve Gotham
Projects Director
Tel. Direct: +44 (0)20 7691 8825
Email: sgotham@allegra.co.uk
Allegra Strategies Ltd
No. 1 Northumberland Avenue
Trafalgar Square
London WC2N 5BW
Tel: +44 (0)20 7691 8800
Fax: +44 (0)20 7691 8810
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